“You Are Not Alone” In two and a half years of sending all kinds of emails to all kinds of lists, the simple phrase “You Are Not Alone” is the most-opened subject line I’ve ever seen – by far. In statistical analysis which counts each email that’s been opened, even if they’re from the same user, that single subject line has had an average open rate of 90%, and has surpassed the 100% mark several times. I’ve seen this subject line used successfully on emails ranging from content marketing to personal development to potty training, with a dozen verticals in between. The results are always the same. I don’t want…
Personal Thoughts