The Christmas shopping has begun. People are searching for the best deals and are purchasing more than they have all year. Online advertising can be a great tool in order to get the word out about your special offers and landing pages can be a great tool to help those eager customers convert. Let’s start with the basics. A landing page is, in the most general form, a page that a visitor views after clicking on a link. This could be your home page or any other page on your site, but I would like to focus on custom pages. We previously discussed why landing pages are so valuable and how they…
Personal Thoughts