One of the best ways to improve your site’s SEO and get higher rankings is by maintaining a blog. A good blog will both prove to Google that your site is high-quality, and create content that is more likely to be shared on sites such as Facebook and Twitter. It’s also a great way to provide extra information to viewers, stuff that doesn’t quite fit onto the site. Of course, setting up the blog is the easy part. Figuring out what to say can be much trickier. It’s the content that will boost your SEO, so it’s essential that what you’re writing is clear, easy-to-read and above all, useful. You want your readers and customers to engage with your content, so make it interesting and relevant.