Security is mostly hype, right? You don’t really need to bother with all those complicated passwords, antivirus software, firewalls and such. Its all just software salesmen and security consultants trying to scare everyone so they can sell their products and services. I don’t actually disagree with their statements at times but there are common sense steps everyone should take to secure their computers & networks and there is certainly no shortage of hype in the news. However, as one of the common sense measures that aren’t pure hype you should consider encrypting your email communications. If you are on vacation you might send a picture postcard to a friend or…
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The 4 Words That Will Get Your Email Opened
“You Are Not Alone” In two and a half years of sending all kinds of emails to all kinds of lists, the simple phrase “You Are Not Alone” is the most-opened subject line I’ve ever seen – by far. In statistical analysis which counts each email that’s been opened, even if they’re from the same user, that single subject line has had an average open rate of 90%, and has surpassed the 100% mark several times. I’ve seen this subject line used successfully on emails ranging from content marketing to personal development to potty training, with a dozen verticals in between. The results are always the same. I don’t want…