There are few indicators more off putting to someone browsing the web than a site that is not up to date. Potential clients will quickly look elsewhere if News is several weeks old or special offers have expired. After all if the organisation doesn’t care enough to maintain a current profile on its site, will it care for you? The problem can be that it is the wrong sort of website. It was only a few years ago that every website needed a Webmaster. Only he, or she, had the technical knowledge to change or update the content. He had to be given the new details and find time to…
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