When it comes to creating websites, companies can often be too close to the project to think like a customer, and identify what motivates them to visit a site and buy from it. Understanding how customers navigate your website and how they interpret the information they find there is an important part of your Web design process and something that is often overlooked, or a poorly planned afterthought. Website user testing can provide important, unbiased insight into how customers really interact with your Web site, enabling you to understand their way of thinking, identify issues that you haven’t considered and discover the problems that can drive customers away from your…
Personal Thoughts