Pay-per-click campaign management with Google can be very complicated, especially for someone with little or no experience. There are many tricks of the trade that newcomers have to learn in order to be successful. One of those tricks is to focus your landing page in order to channel visitors and turn them into a conversion. You are paying Google to put your ads on the top of the page because you want people to visit your site and accomplish something there. You must do everything you can to make that happen. When someone clicks on your ad, you usually don’t want to send them straight to your home page. A…
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