There are few indicators more off putting to someone browsing the web than a site that is not up to date. Potential clients will quickly look elsewhere if News is several weeks old or special offers have expired. After all if the organisation doesn’t care enough to maintain a current profile on its site, will it care for you? The problem can be that it is the wrong sort of website. It was only a few years ago that every website needed a Webmaster. Only he, or she, had the technical knowledge to change or update the content. He had to be given the new details and find time to…
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How Colours Help Make Websites Successful
You might not realise how important colours are in web design. If a website is green, it might as well be blue; it doesn’t matter. And while I thought this myself for a long time, I recently came to the conclusion that the colour is actually going to make a huge difference and express something different to your audience. There are psychological effects behind each colour and tone, therefore I decided to tell you more about them. Human senses get excited about lots of stuff. One of the most effective ways to excite somebody is to project a red hue colour onto the walls of their room. It’s been done…
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Pay Per Click Landing Pages
Pay-per-click campaign management with Google can be very complicated, especially for someone with little or no experience. There are many tricks of the trade that newcomers have to learn in order to be successful. One of those tricks is to focus your landing page in order to channel visitors and turn them into a conversion. You are paying Google to put your ads on the top of the page because you want people to visit your site and accomplish something there. You must do everything you can to make that happen. When someone clicks on your ad, you usually don’t want to send them straight to your home page. A…
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Benefits of Web Site User Testing
When it comes to creating websites, companies can often be too close to the project to think like a customer, and identify what motivates them to visit a site and buy from it. Understanding how customers navigate your website and how they interpret the information they find there is an important part of your Web design process and something that is often overlooked, or a poorly planned afterthought. Website user testing can provide important, unbiased insight into how customers really interact with your Web site, enabling you to understand their way of thinking, identify issues that you haven’t considered and discover the problems that can drive customers away from your…